Everything in one place

the weekend yard

Every finished piece — posts, flyers, the email, the staff memo, the website and the booking app. Preview anything here; the Download buttons give you the real file.

The website →the-weekend-yard.pages.dev Booking app →weekend-yard-bookings.pages.dev

Do these in order

three moves, one week

First

Tell the staff

One WhatsApp message, in Spanish, below. Parents ask staff at pickup before they ask Instagram. The team hearing about this from a parent is the one outcome worth avoiding.

Same week

Start posting & email the 400

18 posts are built and scheduled — 15 for The Weekend Yard across five weeks, and 3 drawn in Shelton After School's own style for their feed. The intro email goes to the parent list in batches of ~50. Both start now.

When it happens

Photograph the first party

Offer the first booking a discount for permission to shoot it. That post becomes the best one on the grid — but it is an upgrade, not a gate.

Instagram · 18 posts

ready to schedule

All 1080 × 1350. Tap a post to see it big, Download to get the file, Caption to copy its text with hashtags.

See all 18 posts15 for The Weekend Yard · 3 for Shelton After School
The five-week schedulewhat goes out when

Tue / Thu / Sat

WeekTuesdayThursdaySaturday
101 announcement — pin it02–09 as one carousel10 how it works
205 the gym11 free parking03 the piazza
307 the library12 add a coach04 the field
413 your own vendors06 the courts14 quinces
508 cafeterias09 the parks15 dates open — edit dates
@sheltonafterschool gets only three, in weeks 1, 3 and 4 — and they are drawn in their house style, matched from their live grid: cream ground, pale sage blobs, logo centred, bright-green rounded type with a hand-drawn underline, big grey quote marks. The photo post uses their curved corner banner and the white swoosh that carries their logo. Their feed is not ours to fill.

Print & hand over

the paper

All three have blanks to fill. Prices, capacities, hours, the email address, the phone, the vendor names. They are marked in colour so nothing can be printed by accident looking finished.

Send

the email and the memo

Subject lines — pick one

Before you send

  • Host the photo somewhere public, or paste it in your email tool
  • Decide the founding-family rate — the email promises one
  • Send from an address that can receive replies
  • Batches of ~50, never one blast to 400

Staff memo — copy this text, attach the flyer above

Two things that run

the website and the booking app

Website

One page, mobile-first. Every Request a quote button opens WhatsApp to 970 376 5286 with the message pre-filled — date, space, guests, occasion — so enquiries arrive already sorted.

Live now at the-weekend-yard.pages.dev. Put that address in both Instagram bios.

npx wrangler pages deploy dist --project-name the-weekend-yard --branch main --commit-dirty=true

Booking app

A single file — save it, open it, it works. List, colour-coded calendar and money views. It enforces the two rules that matter: no double-booking a space, and no COI, no access.

Momyard-2026edits everything
Her bossyard-viewread only

Saves to that browser until it is deployed, so export the CSV weekly until then.

Quick reference

the brand, in one screen

Colour — one per space

#63B846Field
#3EA9E5Courts
#F5842EGym
#8E7CC3Piazza
#2FA89BLibrary
#FFC93CCafeterias
#F87F74Parks
#23384EInk
#FDF9F0Paper
#1F7A3ADeep grass

Rule: the bright colours are for shapes, dots and chips — never for text. Every word is Ink or Deep grass.

Type & the endorsement

Gabarito for headlines, lowercase. Hanken Grotesk for everything else. Both free on Google Fonts.

The email uses Georgia instead — deliberate. Gmail and Outlook strip web fonts.

by Shelton After School · on the Shelton Academy campus

After School is the operator — and is already open to the public, which is what lets us market beyond Shelton families. The Academy is the campus.

Blocked on you

seven blanks to fill

Everything else is finished. These are the decisions only your mom can make.